Bookmark Designs

Do you really need to have a business that is related to literature to use bookmarks as a promotional strategy? The answer is “No.” It doesn’t matter if you are a sports team, a library, or a seller of medical supplies, bookmarks are great platforms for spreading your message to your audience. Yes, not everyone in your market may be readers, but you can still make a bookmark valuable even if that is not the case.
Rather than just print your company’s logo, why not add something more substantial, like information about your new product? By doing so, you’re adding purpose to your bookmark other than it being a useful tool to mark pages in books.
In the business world, it’s important to stay above the competition, and there is no better way to do this than by being always visible. Giving away bookmarks to your target audience is a good way to make sure their attention is only on you. Apart from that, printing bookmarks is also a great way to promote brand awareness. Who knows, one of your clients might just read a book out in public – say a train or restaurant – and your bookmark that he or she is using might just catch the attention of another potential client.
Although a bookmark is a great marketing tool, you still have to exert a lot of effort in its creation. You cannot have one printed just for the sake of having a bookmark to give away to existing and potential clients. Keep in mind that you want people to remember you and patronize your products. You cannot have these things happen to you if your bookmark is all plan and insubstantial.
You have to come up with a great design and a great message so that your clients – both potential and existing – will always keep you in mind. Plus, having a bookmark that is visually appealing ensures that it will get used.
The Benefits that Bookmarks Bring
Every promotional tool you use should bring about significant benefits for your business, and here are what bookmarks have to offer:
They are a cost-effective marketing tool. Having bookmarks printed doesn’t take a hefty chunk out of your budget. It is one of the most effective marketing tools in existence, and you don’t even have to spend a lot to get bulk orders. With bookmarks, you get to spread your message to a wide audience, but manage to keep costs low.
They help increase brand awareness. Getting your brand’s message across to as many people as possible helps get your business in the spotlight. Giving away a bookmark makes you more memorable in a potential client’s eyes, especially if the bookmark you give them is both useful and filled with information. Not only are bookmarks useful for attracting potential clients, but it also help in maintaining existing ones.
They are useful. The primary purpose of a bookmark is to mark the pages of books so that a reader will know where to return to. However, that is not the only purpose a bookmark can serve. Bookmarks can also be used to put in vital information about a brand. For example, if you own a bus company, you can print your scheduled routes on a bookmark and distribute this to your passengers. This way, they not only have a tool to mark book pages, but also a handy bus guide!
They can be filled with useful information. Bookmarks have two sides that can be utilized for full effect. The front can be used for attraction, meaning a great design that will surely attract attention will be printed. The back can then contain all the important information a client needs to know about your business. For example, if you own a shop with multiple locations, you can print the address of these shops along with contact numbers. You can even print the links to your social media pages on the back or front of bookmarks! It’s a good way to merge your offline and online presence.
They come in various shapes and sizes. A bookmark can come in standard sizes or they can be customized to fit your needs. They can have sharp or rounded edges. They can be long and they can be short.
As you can see, a bookmark offers plenty of opportunities for your business to get all the attention it deserves. You just need to make full use of all its capabilities.
The Many Uses of Bookmarks
Bookmarks aren’t just tools that are inserted in between pages to mark where a reader has left off. You can take the use of a bookmark to a whole different level. Here are a few ideas:
Event tickets – What better way to make your bookmark a multi-purpose tool than to use it as an event ticket? Whether it is a company event or a stage production, a bookmark can serve as an alternative to standard tickets.
Souvenirs – If you own any kind of accommodation (be it a hotel, motel, bed & breakfast, guest house, etc), a bookmark can act as the perfect souvenir. On the front, you can print a picture of your establishment and the back can be used to contain contact information, your address, your social accounts, services, and nearby tourist attractions.
Event reminders – Depending on your marketing strategy, you can put out bookmarks monthly or yearly detailing every event that will take place. For example, a library can print out hours of operation as well as book recommendations. A bookstore can print a list of book signings that will take place in their venue for a given month. You can even utilize a bookmark internally to remind your employees of the events that will take place in your company.
School information – Colleges, universities, high schools and other educational institutions have lots of uses for bookmarks. A specific college in a university can print out basic information about the courses they offer. A small map of the campus can also be printed on the back.
Charitable information – Charities can distribute bookmarks that provide information about how people can help out with their cause.
And these are just a few of the many uses of bookmarks! The list goes on and on.
So, if you want to use bookmarks as part of your marketing strategy, we provide all of the options you need! Get in touch with us to learn more about our bookmark printing service.