Catalog Printing Services
Marketing plays a vital role in business. It allows small and big companies to penetrate through a market they desire. Moreover, it offers a range of benefits that no businessperson would not want for his business plans:
entices people to check out goods and services
allows them to find out about the advantages of their offers
enhances visibility in a specific target market
reaches out to consumers in rural areas
Now, there are several ways to market a product, and these all come in various forms and costs. A large company may be able to afford a promotional means that is lavish and costly. A start-up may opt for something that is less expensive yet effective. Whatever it is they choose, both businesses aim the same: to get their offers known to the market and actually convert interactions into sales.
Without marketing, it is likely for a business to obtain low profile, less consumer interaction and minimal sales. For this reason, it is essential to include marketing in the business plan.
Print Advertising: Catalogs
Print advertising is one of the best means of business advertising. It generally spreads corporate message and reaches out to a vast majority of consumers effectively. And if there is one way of promoting products and services in the market, it would be the use of catalogs.
Why, you may ask? Read on.
You may have noticed that most businesses use catalogs these days. Many people are even surprised to know that this traditional means of marketing still exists today. But despite today’s digital age, they remain to be beneficial to companies, big and small. They include:
Physical Presence
Most consumers, distributors and business-to-business vendors agree that the permanence and physical presence of catalogs remain a strong tool for marketing. They see it as an effective salesperson sitting on someone’s desk, talking about a particular product or company, and holding a sign that says “This company/product is good.” It prompts buyers to actually consider buying a particular merchandise or paying for a specific service. In short, it is a good introduction to a business’s offers.
Good Value for Money
Printed catalogs don’t cost too much. Even companies with limited funds can afford to have their corporate message printed on paper. Definitely, they are an expense worth the cost. And with the partnership of a reputable printing company, a company can market their products and services with quality and style.
Fast Dissemination of Information
We might all agree that the technological advances these days have contributed much to the success of entrepreneurs, with online services available in hand. However, we must also note that not all consumers check their PCs every single day. If not, they don’t always depend on the Internet to tell them what’s good and what’s new. Most of them check out products in print. This makes corporate information faster to disseminate.
Less Effort and Maintenance
As compared to online marketing, print advertising is definitely easier and takes lesser time and money to maintain. A business is only required to look for a reliable printing company that has the capabilities to provide quality results at a given time. This is why it is vital to be cautious in looking for one since it involves finances that a company wouldn’t want to lose.
Best Means for All Marketing Needs
Promoting products and services is not the only way of marketing your company. You also need to reach out to prospective clients through events and social gatherings. The best tool to do so is by sending out catalogs that contain all the details of the event. You can even add images, along with the information of the venue, time and day. Apart from that, you can talk about your company and the services you offer.
Finding a Printing Company
Why is it necessary to look for a reliable company? Many people are actually clueless on this matter. First off, a reputable printing business can provide high-quality services and outstanding outcomes. And both are done in a given time. When finding one, here are tips you can use:
Assistance – a good company shouts out to the world that they can assist potential clients in promoting their services to the public. This is seen through their online site and adverts. But the best way to know so is through their previous clients. So, if you know someone who has gone to a particular printing company, don’t hesitate to ask.
Information on Services – obtaining that particular sense of peace of mind is a hard thing to do – unless you are given the right amount of information you need for a particular service. Check for details, look for samples, and browse through products online to get to know more of them as well as the services they offer.
Shares their Expertise – print advertising may look easy, but behind the process, it is actually difficult. How much more for the beginner entrepreneur, right? That’s why it is recommended to find a printing company that is more than willing to share their own ideas and concepts towards your marketing goal. Of course, it would also be best if you have your own, so all you have to do is find out if they will work or they need expert recommendations.
Indeed, print advertising tools, particularly catalogs can do more than market your products and services. They are suitable means of getting your corporate message to the buying public and instil your message in the minds of your target consumers. But don’t forget to work with a reliable company since they are knowledgeable and skilful in terms of technicalities in printing products that are geared towards the success of your business. It also pays to look for concepts and ideas that will definitely help you achieve the results you need, specifically in your entrepreneurial endeavor.
For your printing needs, don’t hesitate to get in touch with us!
More information regarding our Catalog Printing Services in Las Vegas
Full Color on Both Sides or Black and White
Gloss Aqueous Coating available upon request
UV Coating that will give it extra shine and durability and make it look professional
Turn around times are contingent upon project scope
Minimum 8 pages up to 72 pages
Binding options
Saddle Stich
Glueing
Spiral
Coil Binding
Wire Coil Binding
Plastic Coil Binding
Catalog Sizes we can print are as follows:
5.5″X 8.5″
8.5 X 11″
Custom Sizes available upon request
Paper Options:
80# Gloss Text
20# and up
Dull/ Matte
Common Configurations (Other Configurations Available)
Size: 5.5” X 8.5”, 8.5” X 11”
Inside Pages paper stock: 70# Offset, 80# Gloss text, 100# Gloss text
Cover Pages paper stock: 80# Gloss Text, 100# Gloss Text, 80# Gloss Cover, 100# Gloss Cover
Ink Colors: Full color, B & W
Binding: Saddle Stitched (Stapled on Spine)
Details
Silverton Printing Group specializes in high quality short run catalog printing for small quantities from 50 to 10,000 full color and black and white, 8.5 x 11 printing catalogs. Our Xerox digital printing presses are best suited for quantities of 100-500 and our Heidelberg offset printing presses are best for printing quantities of 500 to 3,000 printed catalogs. This combination helps keep our catalog printing prices affordable. Saddle-stitched binding is the most popular binding for catalogs, booklets, programs and magazines. Wire-o binding, spiral binding and perfect binding are also available for printed catalogs, but are a more popular binding style for manuals, journals, workbooks, reports, presentations, guides and more.
If you need catalog printing services fast and cheap
We are built for it. We have fast catalog printing equipment, cheap catalog printing prices and turnaround times as quick as 2-7 business days. We can mail your printed catalogs for you the next day or we have 3 to 5 day shipping anywhere in the continental United States. If you ever need short run catalog printing expedited quickly then just let us know. We are always willing to accommodate our clients.
We offer the following services:
- Short Run Catalog Printing
- Any Size Catalog
- Color Catalog
- Black And White Catalog
- Full Color
- We offer Gloss Aqueous Coating
- Full Color on front and both sides
- 4 Color Catalog Printing
- 8-64 pages
- Optional Coil Binding (plastic)
- Wire O Binding
- Perfect Binding
- Side Stitched Binding also known as Saddle-Stitched Binding
- Cheap Catalog Printing
We don’t handle the mailing aspect of mailing catalogs however on a case by case basis we can accommodate our clients with this service if absolutely needed.
File Format:
We accept the following file formats: PSD, .JPG, .PNG & .PDF.